New Balance Boston Marathon:
Love Boston

We were tasked with creating a campaign in the year following the Boston massacre. We wanted to ensure this campaign was thoughtful, strong, uplifting, and showed the true pride of Boston. The campaign showed support for the Boston community and captured consumer engagement and participation before, during and after the Boston Marathon with a citywide takeover. An integrated campaign showed Boston runners and fans that New Balance understood their city, their race, and their passions, supporting them all the way to the finish line. This impactful campaign was applied to advertising, outdoor wild postings, retail displays, in-store signage, 3-D displays, and retailer-specific activation for three of Boston’s biggest retail stores.