Hennessy Fight Night

Leading up to and during the biggest fight of 2020, we created a social campaign that generated buzz, excitement, and engagement for the Canelo vs. Callum fight. Hennessy set the stage, built the anticipation, shared the action, and was there to toast to the champ at the end of the night. 🥃

Built anticipation.

Shared the action.

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Nearly 60,000
Facebook live views.

We gave fans live VIP access to Canelo’s locker room as he prepared for battle. During the fight, we gave fans a play-by-play through live tweeting.

Congrats champ.

Agency: Laundry Service
Creative Director: Sarah Sears
Senior Designer: Scott Simmons
Designer: Max Wayt
Copywriter: Patrick DeYoung

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