I was tasked with concepting and creating a mark to commemorate the 100th Anniversary of the Reno Rodeo in June of 2019.
I wanted to go beyond looking like just another sponsor of the Reno Rodeo. Coors Banquet is more than just another partner of
the Reno Rodeo; Coors Banquet shares the same passions and enthusiasm for tradition and history of this historic event. This inspired
me to create a timeless, bold, and authentic mark. This mark was inspired and was applied to all in-store POS, to at bar, and to a
high quality western style belt buckle, plus so much more.